InDepth’s magazines are committed to supporting their clients and their promotional needs. Although this is primarily achieved through our online portals (social media, digital magazines, SEO and websites), we do also actively engage in trade events and shows.
InDepth WIND supports industry exhibitions primarily through media partnerships with event organisers; however, we are as happy to work with our clients and exhibitors to help them make the most of their attendance and to maximise their investments into our industry.
One way in which we can achieve this is in reducing the volume of marketing material taken to an exhibition. Our experience from talking to exhibitors and attendees alike is that, although brochures and pamphlets are desirable, exhibitors do not want to invest in printing and logistics to see so much material thrown away. Likewise, attendees want to bring back condensed information from a show, they do not wish to try to remember everything they learned at an event; however, they have no desire to carry bags of brochures and booklets around for six hours as they visit the various stands.
Digital brochures are an excellent way of being able to deliver content to a potential customer without obliging them to exceed their baggage weight allowance on the flight home. Although we have made this point with a little humour, it is a genuine consideration – how many printed glossy magazines would it take to exceed the luggage weight allowance? We did the math for you and have estimated that around 400 pages worth of magazines represent 1 kilo in weight – one healthy brochure from 10 exhibitors. And they’d have to carry that for the better part of a day.
As you can see from MMT’s brochure above, digital solutions are the way forward. Unlike PDF, a digital magazine does not need to be downloaded – now this is an important consideration as PDF can often give the impression it is not downloaded at all. PDF’s that open in a browser window do not exist purely on the internet; they have to be downloaded first to your device before they can be displayed in this fashion. This isn’t a huge consideration on a PC or Mac, but it can start to be an issue if your potential client is browsing on a mobile telephone. Data plans and internal storage are genuine considerations, and page turning technologies obviate many of those issues.
So what technology to use?
Contrary to popular opinion, Flash is still a viable format. There’s no doubt it is a technology set to be phased out and replaced, but we’re not there yet. A lot of Apple’s products will still utilise Flash as a format, but the future definitely lies in HTML5. If HTML5 has a downside, it lies in the lack of pooled experience, which means the tricks and shortcuts that have been developed for Flash over time are still not there yet for HTML5. Java however, remains a viable technology and enjoys a massive user base contributing to its ongoing development.
Another alternative is to provide your brochure on a USB drive. We can create standalone brochures which perform like small apps and run independently off the internet, activated directly from a computer. These can be given to clients or used from a demonstration machine.
In short, we can provide you with all the tools you need to do away with printing and logistics costs, and spare visitors to your stand having to carry away unwieldy amounts of printed material.
Why are you not calling us to find out how we can help you?